Why Programmatic SEO?

And why focus so much on this specific subset of SEO?

Brands want action. But many client/agency SEO engagements spend months and months planning before even starting. We focus on output with the most effective, modern, content-led SEO strategy; programmatic SEO.

Traditional SEO

Month 1-2

Pitch & RFP dance

Month 3

Onboarding & access requests

Month 4-6

Audit, integration & strategy decks

Month 7-8

Blocker & alignment meetings

Month 9-10

First changes go live

Month 11-12

Waiting for results

OUTCOME:

A broad scope = an overly lengthy process, minimal output & a long contract.

Huge Clicks

Week 1

Research & audits

Week 2

Present ideas & build database

Week 3

Template & design collab

Week 4

Delivery, testing & launch

OUTCOME:

Focused tactics. Rapid delivery. Huge clicks.

Traditional SEO

✗ 3-6 month onboarding
✗ Endless decks
✗ Long contracts
✗ Strategic suggestions

Huge Clicks

✓ Start in weeks
✓ Brand-aligned content
✓ No lock-in
✓ Fast iteration

The problem isn't that agencies are wrong. It's that they're slow.

Huge Clicks exists because SEO success shouldn't take a year.

The antiquated SEO adage "it takes time" might be the biggest blag of all.

What have we learnt after decades working in SEO?

SEO is something that should be easy(ish) but is often very hard

It's often very hard for reasons that have very little to do with SEO

Getting C-level buy in, justifying spend (with arbitrary forecasts), working around a cumbersome tech stack... (the list goes on)

There are always millions of things to fix on any website

But there are only a handful of things that will move the needle

Spending weeks or months building one page at a time will never reap results

We cut through the crap and focus on output

We know you want results

We know you don't want to have to deal with a listless agency

We know you don't want to be tied into a long term engagement

Again, we know you want results

So, why programmatic SEO?

We focus on programmatic SEO because it's tried and tested

We focus on programmatic SEO because it's possible to launch in less than a month

We focus on programmatic SEO because it unlocks the authority your brand has right now

We focus on programmatic SEO because it delivers continuous free traffic

This doesn't mean that we ignore the other fundamental tenets of SEO success:

Backlinks

SEO is much harder (sometimes impossible) without quality backlinks pointing to your site

Technical

Technical SEO issues can ruin any SEO strategy, however, more often than not these issues are mild

Content

The most impactful and easily implemented facet of SEO (this is where pSEO resides)

But if you need your SEO content strategy to work fast then programmatic SEO is the approach to take.

The Content Problem

For any website, creating pages one at a time is painfully slow

Blogging is important but is costly, slow, and typically satisfies the top of the funnel, not the bottom

Without building multiple pages under a logical taxonomy, you limit critical opportunities for internal linking

Without pSEO, you are simply not providing your potential audience with quality opportunities to find your brand