What is Programmatic SEO?
And why have we built an entire proposition around this SEO strategy?
What is programmatic SEO (pSEO)?
pSEO is an SEO content strategy that creates multiple pages across your website from a single template. It replaces variables within the template with values from a comprehensive and accurate database. It ensures that many pages can be created for a specific taxonomy quickly, rather than creating them one by one slowly.
What Huge Clicks is not
We are not a mass AI copy creation service that puts volume over quality. Our refined process creates dynamic data and templates for our clients with smart data visualization that better represents their propositions, improves UX and drives huge organic clicks. We do not create doorway pages.
There is so much misinformation in the world of SEO so stating what we're not is as important as stating what we are 🙂
What are we trying to achieve with pSEO?
We're trying to achieve prominent organic rankings for search terms with high intent. We're doing this by creating pages that target more specific terms across the spectrum of a taxonomy.
An Example: CRM SaaS
Take a CRM SaaS. Let's imagine this is a challenger brand. Their core offering is "crm software". They rank organically somewhere around 100th for this exact term. No bueno.
It would take a phenomenal page with the right content, years of link-building and brand-building to get near Salesforce, Monday.com, Hubspot et al. in the top spots. That's because this term gets searched 60,500 times a month in the US and, importantly, has a Keyword Difficulty of 76/100 (that is high).
What if instead, we create pages that target longer tail, lower difficulty searches that are a derivative modifier of that core term? For example, "crm software for plumbers", "crm software for contractors", "crm software for electricians" (where {profession} is the variable). Lower keyword difficulty, lower search volumes, but we make up for that with higher intent and more pages (targeting many of these variables).
This is programmatic SEO.
The Traditional SEO Trap vs. pSEO Strategy
Traditional SEO focuses on high-volume terms. pSEO targets multiple lower-difficulty, long-tail keywords for cumulative impact.
The search volume fallacy
There are many reasons why relying exclusively on search volume in 2025 is a terrible SEO strategy, but we'll give you three for now:
- 1. There are no search volumes from the Keyword Planner (and therefore, any other tools) for long-tail searches. Searches that are longer than four words have never had search volume when, especially in a world of AI, we know people search for these terms.
- 2. Search volume numbers are broad and ambiguous at best. You will frequently see search volumes for keywords suggested to be a certain number when the truth is likely very different.
- 3. Most SEOs focus predominantly on search volumes, for many reasons, so by doing the same, you are competing on the same terms as thousands of others rather than looking for unique opportunities.
- 4. (couldn't help ourselves) Google is much smarter in 2025 (in case you hadn't noticed). It understands semantics and so pursuing specific exact match words is antiquated at best.
In case you're not sold yet
The best way to provide evidence supporting this is, as it so often is, to search it on Google:
https://www.google.com/search?q=the+search+volume+fallacyThis is not isolated thinking. This is the modern SEO strategy for those with enough learned experience in this industry.
What types of business does pSEO work for?
Good Candidates
Poor Candidates
As long as there is a variable that is searched by your customers then pSEO could work for you.
And it doesn't take forever to implement.
Find out how by setting up a call
Book Free ConsultationWhat is needed for pSEO?
Opportunity
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SEO opportunity is not egalitarian. Our research process helps us to understand if your site a) has a programmatic SEO opportunity and b) how aggressively we can pursue it. Research for keywords should come from many places: Keyword Planner, internal search data, community forums and staff insights. A combination of these will tell us exactly what to build.
Database
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Rows (pages) and Columns (data) of detailed and engaging user information that will populate the pages on your site. The rows will be all the pages within the taxonomy and the columns will be each of the data points those pages require. The records/values are the datapoints that will be imported to each page.
Template
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This is a webpage layout that establishes consistent structural elements. These likely include a navigation, header, footer, and areas for multimedia content (text, images, videos, etc.). Your website already has many templates with multiple pages across each, e.g. one for a blog post, one for blog category, one for job postings, etc.
Import Capability
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There are a number of ways to achieve this. Perhaps your CMS has an import function. Perhaps we can create a new subdirectory on your site. Perhaps we can create you a brand new site. All this depends on the parameters established from our consultation but importing pages is obviously important.
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